During Mass Comm Week, Patti Smith came and spoke to students about her experiences working in one of the most rapidly changing businesses in the country. Smith is the General Manager and President of KVUE in Austin, Texas.
Starting out at the bottom of the chain, Smith answered phones at a TV station during the day and voluntarily operated cameras for them at night. Though it wasn’t exactly what she had expected to do after graduating from UT, it was enough to get her foot in the door. She explained that in the beginning you shouldn’t be picky about work and just take what you can get.
Running a successful station isn’t easy. When asked how they maintain the success, Smith said that the core foundation is service to the public. If you serve the public you’ll make money in return. She said that, ‘content is king’; you have to have something that people want and need. It's also good to know what audience you're appealing to. Adapting and embracing constant change are also attributed to the success.
Smith's session was interesting and I'm glad I attended.
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