Robert Wood, Holly Wood, Sean Wood, David McLemore and Matt Curtis were the professionals involved in this panel on Monday. The first question asked was to what extent is the love/hate relationship between reporters and PR people. Capitol Bureau Chief Robert Wood said “it doesn’t have to be an adversarial relationship if you take time to learn who you’re talking to and what their interest is and what their focus is.”
There was a lot of talk on honest communication between journalists and PR people. As David McLemore said “it’s incumbent that you not lie.” Journalists don’t like it when PR people try to squash their stories and PR people don’t like being lied to by reporters about a story or to get a story.
In the wake of all this new technology and social media we were reminded to not forget traditional and mainstream media and the impact they can have. And also try not to send out a press release at 4:45 on a Friday afternoon.
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