Thursday, October 22, 2009

Red vs. Twitter


Today Burnie Burns spoke at mass comm week here at Texas State University. Burns is an independent film maker, the creator of a popular web series called Red vs. Blue and the founder of Rooster Teeth productions. Burns is a graduate of UT Austin where he received a degree in computer science.
Burns was extremely casual but also very professional in his approach to today's speech. He answered many questions from the audience, showed clips from Red vs. Blue and other online shorts that he has helped to create. Burns also spoke on the business side of being in the mass media and internet professions. Burns noted that although technologies such as Twitter and MySpace might be great social networking programs they don't always further your business or your revenue streams. He mentioned the fact that although Ashton Kutcher has over 3 million Twitter follows he can't seem to get that many people to go to his new movie, Spread (which I had never even heard of). The point is to learn to adapt to new technologies and not to put all your eggs into one basket. In other words, use Twitter and MySpace in addition to your own personal website and your own body of work. Those are the things that will never go out of fashion and can be adapted to new technological trends.

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